Tensions mounting between magazine publishers and major print buying agencies erupted Tuesday afternoon at two separate industry events: a closed-door meeting of the Consumer … Read the whole story
When trying to sell an agency on a magazine, publishers might have a secret weapon: The editorial department. Read the whole story
Following weeks of finger pointing over an alarming decline in network TV viewing by young adult males, evidence is mounting that the cause of … Read the whole story
The world's largest agency holding company acknowledged Tuesday that the pace of its acquisitions has slowed in recent months following the June purchase of … Read the whole story
WPP Chief Executive Officer Martin Sorrell sounded a generally upbeat note on the outlook for advertising as his holding company's quarterly growth accelerated on … Read the whole story