MediaPost Publications - MediaDailyNews 02/20/2004

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Packaged Goods, Entertainment Accelerate Ad Spending Pace -- P&G Supplants GM
by Joe Mandese
Fueled by a surge in spending by packaged goods and entertainment marketers, the pace of U.S. ad spending picked up throughout 2003, wrapping the … Read the whole story
Scripps Offers Food For Thought, HGTV Too: Seeks To 'Engage' Buyers With Upfront Pitch
by Paul Gough
In the first significant ad industry pitch of the 2004-05 network upfront buying season, Scripps Networks this week focused on new research indicating niche … Read the whole story

Univision Reports Sharply Higher Sales
by Paul Gough
Riding the momentum of a rapidly expanding audience and strength in adults 18-34, Spanish-language broadcaster Univision Communications reported sharply higher revenues and profits in … Read the whole story