At a time when many on Madison Avenue are seriously questioning the long-term viability of conventional TV advertising formats, a TV network plans to … Read the whole story

MediaDailyNews today kicks off the first in an occasional series of guest columns penned by thought leaders from Publicis Groupe's Starcom MediaVest Group. Our … Read the whole story

Extra, extra--read all about it: Is help wanted finally coming back? It's not only the Bush administration and millions of jobless who have been … Read the whole story

The readers of Archaeology magazine, advertising director Lois Segel would have you know, are not archaeologists. The mag has gradually evolved from a scholarly … Read the whole story