MediaPost Publications - MediaDailyNews 03/23/2004

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Nielsen Puts Brakes On L.A., Chicago People Meters, Races Ahead In New York
by Joe Mandese
Nielsen Monday said it was delaying the rollout of people meters in Los Angeles and Chicago, but is pushing ahead with plans to convert … Read the whole story
Radio Ad Demand Ebbs In Fourth Quarter
by Paul Gough
The radio industry's fourth quarter was marked by a slight decline in ad revenues, although earlier strength caused it to finish 2003 ever so … Read the whole story

Channel Two: New Player Cracks Public School Ad Market
by Larry Dobrow
Hoping to catch young people in one of the few places where they don't have much choice but to pay attention--at school, natch--youth marketing … Read the whole story