MediaDailyNews
Friday, June 4, 2004
  • MRC Fails To Take Action On Anti-Nielsen TV Ads, May Issue Statement

    Following a contentious two-and-a-half-hour meeting Thursday afternoon at CBS' famed Black Rock building in New York, an embattled TV committee of the Media Rating … Read the whole story

  • Big 4's Share Of Upfront Erodes, CBS, Cable, Syndication, Hispanic Make Strides

    Just as the upfront marketplace has begun in earnest for the major broadcast networks, a well-regarded Wall Street analyst Thursday issued a report predicting … Read the whole story

  • Mag Rack: Lads Take A Tad

    Esquire may have grabbed hold of some serious prestige after taking home four "Ellies" at last month's National Magazine Awards, but 'laddie-mags' Maxim and … Read the whole story

  • Going Where Young Man? Experts Blaze New Media Paths For Elusive Demo

    Network television may have slipped a bit in the eyes of the 18- to-34-year-old male, but there are still plenty of other places to … Read the whole story

  • Ad Expenditures Rise 9.6 Percent in Fourth Quarter

    Total ad expenditures rose by nearly double digit rates during the first quarter, according to estimates released this mornigng by a leading ad tracking … Read the whole story