MediaPost Publications - MediaDailyNews 08/12/2004

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Summertime And The Spinning Is Easy, Nets Duel Over Dog Days
by Joe Mandese
The summertime, once deemed an off-season for the national TV marketplace, has suddenly become as hotly contested as any period during the so-called regular … Read the whole story
Time Inc.'s All You Launch Is The Shape Of Things To Come
by Michael Shields
Media planners who have been following Time Inc.'s launch of All You this week have generally been coming to the same conclusion: This could … Read the whole story