Media agency personnel are doing a lot of job-hopping these days, as two notable marketing veterans have taken senior assignments at major media shops. Read the whole story
Based on continued circulation declines, advertisers are expected to demand lower rates from newspapers while challenging the value of discounted subscriptions, say analysts and … Read the whole story
Despite reporting a noteworthy amount of organic growth for the third quarter, Interpublic Group's ongoing restructuring initiatives and inability to rein in higher costs … Read the whole story
Havas, the parent of Arnold and MPG, which is rumored to be the focus of a potential hostile takeover bid, Thursday reported a 2.1 … Read the whole story
In a move timed to influence print planning and buying decisions during the fall budgeting cycle, multicultural newspaper sales rep Ethnic Media Group today … Read the whole story