MediaPost Publications - MediaDailyNews 11/23/2004

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.

Become a subscriber today!

Carat Looks Beyond :30, Turns Its Eyes West
by Joe Mandese
Mega media shop Carat is in talks with some big Hollywood talent agencies about forming alliances or partnerships to develop new forms of advertising … Read the whole story
Ad Trades: Ads Fuel A Fifth Of Economic Activity, But It's Shrinking
by Gavin O'Malley
The ad industry will generate $5.2 trillion in direct and indirect spending in the U.S., or 20.5 percent of U.S. economic activity in 2005, … Read the whole story