Pharmaceutical giant Pfizer has quietly shifted an estimated $75 million in direct response TV buying duties from Aegis Group's Carat USA unit to WPP's … Read the whole story

Declaring it a historic landmark in the advertising industry, officials today announced that the United States Strategic Advertising Reserve has been topped off with … Read the whole story

Nestle Friday consolidated the U.S. portion of its $1.5 billion media planning and buying account with Publicis' ZenithOptimedia Group. The review, which also included … Read the whole story

Greg Oden, an Indianapolis high school junior, is on the current cover of SchoolSports magazine. Why should anyone care? Read the whole story