MediaDailyNews
Tuesday, January 4, 2005
  • Horizon Awarded $50 Million ING Direct Media Account

    ING Direct has named Horizon Media to handle the online banking company's estimated $50 million media buying and planning duties, sources said Monday. Read the whole story

  • Nielsen Has New Year's Eve Data Blast, Withholds Ratings In A Dozen Key Markets

    Citing "an unusual set of hardware failures" in its data collection systems, Nielsen Media Research alerted customers on Monday that it would "withhold" ratings … Read the whole story

  • Fairchild Milks Shopping Genre, Dips Into Parenting Market With Cookie

    Cookie magazine, a launch soon to come from Fairchild Publications, looks to be a cross between Lucky and Child, aimed at an upscale audience. Read the whole story

  • Deal Fuels PR's Role In 'Branded Marketing Communications'

    At a time when Madison Avenue is beginning to embrace traditional public relations practices as part of a broader approach to "communications planning," major … Read the whole story

  • Local Broadcasters Pitching In To Help Tsunami Victims

    National Association of Broadcasters President Edward O. Fritts on Monday praised local television and radio stations for donating airtime for victims of the catastrophic … Read the whole story