MediaDailyNews
Monday, January 17, 2005
  • Branded Municipality: P&G, TLC Renovate Entire Town

    Sure, any TV show can come and refurbish someone's home, but you have to admit it takes guts--and major sponsorship--to redo an entire town. … Read the whole story

  • Don't Let the Door Hit You on Your Way Out

    In December the world learned that The Daily News offered voluntary buyouts to its entire editorial staff. But what remained a secret is that … Read the whole story

  • Hachette Slates Home Decor Title, Builds It On Chris Madden

    The race to secure the next domestic design megastar in the publishing world has been won by Hachette Filipacchi Media. Bestselling author and TV … Read the whole story

  • Steroids, Trials, Fights, Lawsuits: The Brave New World Of Co-Branding

    In the past week, with Major League Baseball discussing ways of policing steroid use among its professional players, advertisers couldn't help being reminded of … Read the whole story