During a special meeting scheduled for late today the Advertising Research Foundation is expected to take control of a research consortium originally proposed by … Read the whole story

Warning: Satire Ahead! George Simpson assumes the voice of a public relations executive faced with the task of cleaning up the mess one executive's … Read the whole story

NEW ORLEANS - Describing how new technologies are making media cheaper, smarter and far more pervasive than ever before, a top media regulator Friday … Read the whole story

Forget who's breaking up or getting back together, as marketing synergies abound on this week's new episode of Fox's "The O.C." The plot is … Read the whole story

America Online's Advertising.com quietly stopped doing business with adware companies such as Claria, WhenU, and 180solutions last year, OnlineMediaDaily has learned. Read the whole story

Compelling cable and satellite telecasts to the same indecency restrictions that govern over-the-air broadcasts would likely be unconstitutional, said Michael Powell, the departing Federal … Read the whole story

In an unusual ad industry promotion that can only be described as a branded content deal, MSN will incorporate its brand, its message and … Read the whole story