MediaDailyNews
Friday, March 11, 2005
  • Buyers Underwhelmed By Syndication's Upfront Pitch
    by David Kaplan

    The major studios kicked off their 2005-06 upfront sales effort Thursday morning unveiling a series of statistics showing the TV medium's continued growth in … Read the whole story

  • COMMENTARY
    The Big Idea Budget
    by Ari Rosenberg, Op-Ed Contributor

    The mother of all budgets is the marketing budget. It is from which all major budget offsprings are sprung. We live inside the offspring … Read the whole story

  • A Tale Of Two Media Shops: MPG and Universal McCann
    by Joe Mandese

    The stories of Havas' MPG and Interpublic's Universal McCann are emerging as a tale of two media shops, and they are an allegory for … Read the whole story

  • AOL Quietly Making A Market Out Of TV/Web Simulcasts
    by

    Web portal Yahoo! is getting a lot of attention for its simultaneous Webcast of Showtime's "Fat Actress," but Time Warner's AOL unit has quietly … Read the whole story

  • A Rather Good Sign-Off, CBS News Anchor Reaps Big Ratings
    by David Kaplan

    As Dan Rather said farewell to his anchor desk perch after 24 years--the last of which was one his most tumultuous--"The CBS Evening News … Read the whole story

  • Study Finds Consumers Spending More For Online Content
    by Wendy Davis

    The growth of broadband, combined with the emergence of music download sites, spurred consumers to spend $413.5 million on online entertainment and lifestyle content … Read the whole story