MediaDailyNews
Monday, March 14, 2005
  • GM Shoots The Works: Throws Planning And Buying Into Review
    by Joe Mandese

    Two thousand and five was supposed to be the year of smaller account reviews, but three months into the year one the largest automaker … Read the whole story

  • COMMENTARY
    And That's The Way It Was. (because I said so)
    by George Simpson, Featured Contributor

    Not a day goes by that we aren't treated to yet more hand-wringing speculation on the imminent demise of network news. The blame radiates … Read the whole story

  • It Will Be Hot At Nielsen's Client Meetings In Miami This Week
    by Joe Mandese

    It's going to be hot in Florida this week, and it won't just be the temperature. As Nielsen Media Research prepares to host a … Read the whole story

  • AOL Eyes Web Video Sales Opportunities, Says "Upfront" Not Likely
    by

    America Online says incorporating more video content and related advertising is job No. 1, and key to its Web at-large strategy. AOL and other … Read the whole story

  • Cable, Broadband Integration Won't Spread 'Fat Actress' Thin
    by David Kaplan

    As marketers keep their fingers crossed over the potential of multi-platform campaigns, a new study from Interpublic Group's Initiative portends strong possibilities as Showtime's … Read the whole story