MediaDailyNews
Friday, April 1, 2005
  • TVB: Buyers Say Electronic Medium's Still A Paper Tiger

    Local stations need to do a better job of adopting electronic invoicing, a panel of Madison Avenue's top media buyers pleaded to a receptive … Read the whole story

  • Are You Having Fun Yet?

    Have you ever met Spencer Longshore? You would know if you had. He is the kind of guy who sticks to you like a … Read the whole story

  • Nielsen Lays Out Plan For Local TV Measurement, Says DVRs Are Madison Avenue's Problem

    Convenience and control mean everything to today's consumer and unless advertisers, agencies and broadcasters make that ethos part of everything they do to reach … Read the whole story

  • David Verklin Awarded Millions In Aegis Shares, Options

    David Verklin whose deft stewardship of Carat Americas has made him a key player within parent Aegis Group's sprawling media empire, Thursday received nearly … Read the whole story

  • Gamer Title Plays New Game: Redesigns, Goes After Mainstream

    Coinciding with its 200th issue, GamePro, a popular PC and console gaming magazine based out of Oakland, Calif. announced its first major redesign in … Read the whole story