MediaDailyNews
Tuesday, May 24, 2005
  • OMD Tests 'Fast-Forward' Ads, Others Embracing New Ad Models

    CHICAGO - Mega media shop OMD in the next few weeks will begin testing a new type of media buy that will deliver an … Read the whole story

  • Talk, But Not Much Action As Upfront Gets Underway

    Ad sales people for the major networks and media buyers are acting like wary teens being quizzed by their parents about their respective first … Read the whole story

  • Apple Bolsters Podcasting

    Apple Computer is currently working to update its iTunes software so it will support increasingly popular podcasts, said Steve Jobs, chairman and chief executive, … Read the whole story

  • Thinking Out Of The Boxster, Other Product Placements Of The Week

    Alan borrows money from his mother to buy a new Porsche Boxster in the May 9th episode of CBS's "Two and a Half Men." … Read the whole story

  • Atlas, SeaChange Meet Demand For On-Demand Campaigns

    Seattle-based tech marketing company Atlas and SeaChange, a media company that provides software and materials for digital cable ad insertion for video on demand, … Read the whole story