MediaDailyNews
Wednesday, June 8, 2005
  • The New Digital Household Is Coming Faster Than You Think, Magna Says
    by David Kaplan

    By the end of the decade, the number of digital video recorder users could reach 32 million, according to Interpublic Group's Magna Global USA, … Read the whole story

  • TBWAChiatDay Awarded For Most Effective Campaign, While Apple iPod Silhouettes Lands The Grand EFFIE
    by David Kaplan

    The shadows grooving to iTunes in the "iPod Silhouettes" campaign topped the 37th annual EFFIE Awards show on Tuesday night, with the Grand EFFIE … Read the whole story

  • Radio Effectiveness Lab Touts Radio's ROI Versus TV
    by David Kaplan

    When it comes to grocery items and over-the-counter drugs, the Radio Ad Effectiveness Lab says that the return on investment using radio was nearly … Read the whole story