Product placement has become the cause celebre on Madison Avenue, transforming the TV advertising marketplace. But a new report shows it is a much … Read the whole story

Music marketing executives say Sony BMG Music Entertainment's illegal music marketing activities have come at a paradoxical moment, when branded entertainment deals are on … Read the whole story

In another sign that trade publishers must diversify beyond the printed page, VNU Business Media, publisher of such magazines as Adweek, Billboard and The … Read the whole story

The rapidly emerging outdoor media measurement marketplace continues to breed some strange bedfellows. On Monday, Arbitron and VNU announced they would jointly sell and … Read the whole story

Dipping its toe into the weekly magazine market, Hearst Magazines is set to begin publishing Quick & Simple, a publication geared toward women, on … Read the whole story