Adam Gerber, who until recently headed up the new media strategy for MediaVest and big clients like Coca-Cola Co. and Procter & Gamble, has … Read the whole story

A day after Arbitron announced plans to delay an effort to proactively measure the audiences of satellite radio, the satellite radio industry cracked another … Read the whole story

CBS took the first day of the November sweeps by storm, and somewhat predictably. Led by "Survivor: Guatemala" and "Without a Trace," CBS easily … Read the whole story

When The New York Times Executive Editor Bill Keller and Senior Vice President of Digital Operations Martin Nisenholtz issued a staff memo on Aug. … Read the whole story

The girls competed in a print ad campaign where they dressed as 40's pinup models to promote the new Ford Fusion in the October … Read the whole story