In the first of a series of revised ad spending outlooks scheduled to be unveiled today, ZenithOptimedia Group significantly lowered its projections for both … Read the whole story

When it comes to DVR users, advertisers shouldn't worry about commercial-skipping technology with syndication programs. The SNTA says that among DVR users, 80 percent … Read the whole story

The often predicted advent of interactive television has finally begun in earnest, with interactive tv companies Navic Networks and GoldPocket Interactive poised to drive … Read the whole story

When Bob bought a Toyota Highlander, his wife, Ginnie, wasn't too pleased--especially since she can't drive--but it seemed she might change her tune when … Read the whole story