MediaDailyNews
Tuesday, December 6, 2005
  • Ad Seers See Slower Growth, Technology Re-Shaping Ad Plans

    Portraying the U.S. and world advertising economies as far more volatile and unpredictable than they had thought, the world's leading advertising seers issued dour … Read the whole story

  • Free Dailies Offer Benefits, Complement Their Paid Counterparts

    Free dailies can offer publishers targeted opportunities to reach new and existing advertisers, as well as new and hard-to-reach readers; however, the emergence of … Read the whole story

  • ESPN Bowl Series Goes After End-of-Year Ad Success

    With big brand-name college football teams making it into post-season bowl games, ESPN and ABC's upcoming Bowl Championship Series--college football's version of playoffs--is looking … Read the whole story

  • MTV Networks Teams With AOL Video

    Viacom's MTV Networks and America Online announced a partnership on Monday to make MTV's extensive programming content searchable through AOL Video Search. The deal … Read the whole story