The mass media world is diverging into two distinct marketplaces - slow-growing established markets, and rapidly growing emerging markets - the head of the … Read the whole story

With media proliferating, along with the mandates of corporate oversight, the alignment of procurement and marketing, and the drive to cut costs and maximize … Read the whole story

NBC Universal has given Apple iTunes Music Store its second major network deal, which will enable consumers to buy network shows on-demand for $1.99 … Read the whole story

Calculating ROI for outdoor advertising has long been an art, to put it tactfully--indeed, many would just call it guesswork. But Nielsen Outdoor claims … Read the whole story

The American Advertising Federation (AAF) issued an angry rebuttal to a report from the Institute of Medicine (IOM) documenting the state of child nutrition … Read the whole story