Turner Broadcasting--as a supplement to Nielsen's new ratings that will account for digital video recorders--will be offering a detailed stream of "blended" DVR ratings … Read the whole story

Midway through a week of revised ad forecasts and tracking studies, new mixed signals emerged on Wednesday as a leading ad monitoring firm released … Read the whole story

The hot TV sports package, NASCAR, has inked over $500 million dollars per year as part of a series of new eight-year deals with … Read the whole story

The magazine industry's three-year, $40 million advertising and marketing campaign wrapped up its first year with a new wave of futuristic faux magazine covers … Read the whole story

Have you ever thought that delivering advertising is much the same as having a relationship with that certain special someone? You look. You find. … Read the whole story