GSN, the spunky game-oriented network, Monday unveiled plans for an unusual collaboration between an ad-supported cable channel and a major academic researcher, commissioning a … Read the whole story

The B-to-B media marketplace appears to be staging a turnaround, continuing to build momentum and posting its best ad page growth to date in … Read the whole story

Competitive ad tracking firm TNS Media Intelligence Monday announced plans to begin monitoring local cable TV advertising on systems in major markets beginning in … Read the whole story

Ceding to TV pressure groups, the National Cable & Telecommunications Association says that four more major cable operators will be offering a "family" tier … Read the whole story

Branded entertainment agencies are seemingly experiencing growing pains--as more and more marketers question their value and how to get proper return on investment. Read the whole story