MediaPost Publications - MediaDailyNews 12/30/2005

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Nielsen Finally Issues New Ratings, 'House,' 'Medium' Get Biggest Boost
by Wayne Friedman
Nielsen finally released a complete set of its new ratings including DVR playback, and the initial impact has been statistically negligible. The data, which … Read the whole story
CBS Stays Cool, Courts Viewers For "Alex"
by Amy Corr
CBS first learned of "coolertising"--advertising on store water coolers--when a CBS executive saw a campaign for Dove soap's "Cool Moisture" in action. Now it's … Read the whole story