Online search giant Google has quietly launched a new phase of its offline media expansion strategy: a pilot test to gauge whether Google's online … Read the whole story

On the eve of the 2006-07 kids upfront TV advertising marketplace, one of the daypart's top media buyers - Summit Media Group's Shelly Hirsch … Read the whole story

Another important source of objective TV advertising marketplace data is going dark. The Broadcast Cable Financial Management Association (BCFM), Thursday said it was putting … Read the whole story

Mag buffs will have to check out Jim Brady's new column at Forbes.com. It's only a couple of weeks old, but Jim's off to … Read the whole story

"Are people still watching TV?" asked David Poltrack, executive vice president and chief research officer at CBS, referring to the title of a seminar … Read the whole story

High-level ad executives speaking at a digital media summit in New York Thursday revealed that despite all the action surrounding TV over the Internet … Read the whole story

Viewers seemingly preferred the sour notes of "American Idol" to the real ones of CBS's "48th Grammy Awards" on Wednesday night--all of which cost … Read the whole story

Video-on-demand does not cannibalize traditional television viewing, according to research from Nielsen and Comcast. Read the whole story

Matt Scheckner, ringmaster of Madison Avenue's annual Advertising Week celebration, has joined the marketing team of online media giant Yahoo, but will continue to … Read the whole story