Following months of speculation, Paris-based ad giant Publicis Groupe Wednesday unveiled a new digital media unit headed by long-time visionary Rishad Tobaccowala, and it … Read the whole story

In a unique example of old and new media technologies working together, a major newspaper has agreed to act as the distribution agent for … Read the whole story

A survey the 2006 marketing spending plans of top business executives forecasts an almost 10 percent drop in the portion of marketing budgets allocated … Read the whole story

In a surprise development, fused fledgling fifth network, The CW, has named former Lifetime Television executive Rick Haskins as executive vice president of marketing … Read the whole story

The terrestrial radio industry's so-called HD Radio Alliance Tuesday unveiled plans for a $200 million ad campaign to promote the new terrestrial-based digital radio … Read the whole story

For NBC, things returned to normal at least for one night, as its Torino Olympics won the ratings battle for Monday night. Read the whole story

In a move to create buzz for its new Dick Wolf-drama "Conviction," NBC is making the premiere episode available free via iTunes--10 days before … Read the whole story

Rodale's Women's Health is planning to increase its rate base twice this year, and will launch its first ever trade advertising campaign in March, … Read the whole story