MediaDailyNews
Wednesday, April 5, 2006
  • Prime Scene Investigation: Top Shows Kill Commercial Ratings

    Top network shows lose a considerable portion of their audiences during commercial breaks, according to Nielsen data obtained by MediaDailyNews. The data, an analysis … Read the whole story

  • Agencies, Marketers Back New Accountability Initiative

    At a time when advertising accountability seems to be top of mind, a group of advertisers, agencies and marketing scientists has formed a new … Read the whole story

  • MRI To Measure How People Spend Their Day With Media

    Mediamark Research Inc., a media research company that is perhaps best known as Madison Avenue's primary source for magazine audience estimates, appears to be … Read the whole story

  • ReacTV To Launch In July

    A new interactive cable network, ReacTV, due to launch on July 16th, 2006, may alter the advertising landscape--and make waves in the nascent interactive … Read the whole story

  • ESPN Restructures Ad Team

    ESPN ABC Sports, looking to streamlinie its advertising operations, will realign some of its executives and new "team" strategy under Ed Erhardt, president of … Read the whole story