The influential equities research team at Merrill Lynch late Wednesday issued a report upgrading its outlook for U.S. ad spending in 2006, albeit for … Read the whole story

NBC may raise its price by as much as 15 percent to 20 percent from its current "Today Show" advertising rates during the last … Read the whole story

By now it has become conventional wisdom that mass audience fragmentation, ad-skipping technologies, and the shift to interactive entertainment have (at best) challenged traditional … Read the whole story

Advertisers determined to resist paying for ads skipped with DVRs can find new ammunition in Nielsen's new minute-by-minute ratings. An analysis of the so-called … Read the whole story

Two top executives of one of the leading interactive TV sales groups have jumped ship to open a new agency specializing in enhanced TV … Read the whole story

Since last week, when executives at American Media, Inc. disclosed at a sales meeting that Celebrity Living had only a week to live, the … Read the whole story

As the heads of the nation's largest ad agencies convene this week in Scottsdale, Ariz., for the American Association of Advertising Agencies' annual management … Read the whole story

Santa-Monica, Calif.-based Palisades Media Group has launched a new brand strategy and has slightly altered its company name to Palisades MediaGroup, with the aim … Read the whole story