Ad agencies frequently talk about using media as a canvass to paint a portrait of their clients' brands. On Saturday, Zenithmedia will start doing … Read the whole story

During a magazine conference that seemed overshadowed by talk of the Internet, one of the nation's leading advertisers issued a startling prediction: Internet advertising … Read the whole story

Though local affiliates have expressed concern that the spread of network programming to new platforms may hurt their business, a top NBC executive Thursday … Read the whole story

Nielsen is on schedule to release plans for bolstering measurement in four key areas at a meeting this June, according to one of its … Read the whole story

Television is a more potent ad medium than any of its media brethren, claims a Nielsen survey conducted for the Television Bureau of Advertising. … Read the whole story

In the wake of its big acquisition of NFL Thursday-Saturday primetime games, the NFL Network has named veteran ad sales executive Ron Furman senior … Read the whole story

This year's elections might generate more television ad dollars than the 2004 campaign season, which included a race for the White House, a leading … Read the whole story