As advertisers and agencies prepare to invest billions of dollars in upfront commercial advertising time for the 2006-07 season, clutter and its effect on … Read the whole story

Outdoor ad spending rose 11.4 percent in March, making it the fastest growing major ad medium next to the Internet, according to estimates released … Read the whole story

Here's a question worth considering: As mass media disappears, does mass marketing follow suit? Mass marketing works off of a volume-based business model. If … Read the whole story

HBO's latest experiment with reality programming has its roots in a New York Times article four months ago. The network plans to film a … Read the whole story

While Time Warner pulled an impressive overall company net profit gain of 59 percent, its cable networks grabbed lower-than-expected ad revenue results. Read the whole story