MediaPost Publications - MediaDailyNews 05/08/2006

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Marketers Tap Into User-Generated Ads, Plan To Take Them Offline
by Joe Mandese
The rapid rise in user-generated content has created a new way for marketers to reach consumers, ironically via media created by consumers themselves. Now … Read the whole story
ABC Gives Four Affiliates Green Light To Link To Hit Shows On ABC.com
by David Goetzl
In a move intended to placate affiliates who believe ABC is bypassing them by distributing hit shows on the Web, the network has reached … Read the whole story

Network Commercial Viewership Scores With 93% Of Program Viewers
by Wayne Friedman
A new study has shown commercial viewership is slightly under that of program viewership. But don't look for media buyers to start using this … Read the whole story