CBS has emerged as the most advertising-dependent of the major media companies, according to a breakdown of its post-Viacom spin-off filed this morning with … Read the whole story

Paid newspaper circulations continued to decline across the country between March 2005 and March 2006, according to a semi-annual report released Monday by the … Read the whole story

NBC, like CBS, is revamping its Saturday morning kids programming time slot. But NBC is looking to go CBS one better--by launching a kids' … Read the whole story

Kraft's Oreos just completed a two-part product placement on The WB's "7th Heaven." But the real winner wasn't the famous cookie. Instead, it was … Read the whole story

Virgin Mobile has forged a sponsorship agreement with youth-targeted broadband video site Heavy.com after previewing the company's slate of shorts in its first "digital … Read the whole story

1 - Oreo 2 - GMC Yukon 3 - Duracell 4 - Maybelline 5 - Ameriquest Mortgage Click here to view these placements. Data … Read the whole story