Big TV advertiser Johnson & Johnson will be sitting out of the upfront. But the company will still be spending massive amounts of its … Read the whole story

In a move that could pique affiliates that are already upset about emerging distribution platforms, NBC will launch a Web site where new episodes … Read the whole story

In an industry first, TiVo Inc. has signed a deal with Interpublic Media, a holding group that includes media firms Initiative, Magna Global, and … Read the whole story

Product placement should be a low-risk marketing technique. For the right price, marketers can imbed their brands in programs to subtly convey a positive … Read the whole story

Though they sprinkled their upfront presentation with the obligatory Spanish phrases and ham-fisted jokes, executives of Azteca America, a Mexican-owned TV network in the … Read the whole story

After yet another lackluster season, NBC would be hard-pressed to shine in the upfront--and network executives are already preparing to take another hit. NBC … Read the whole story

1 - Ford Escape 2 - Gillette Venus Vibrance 3 - Scrabble 4 - Jamba Juice 5 - TotalClick here to view these placements. … Read the whole story

Magazine ad pages and revenue rose in April 2006 compared to the same month last year--with a small increase in ad pages paired with … Read the whole story

After making a commitment at mid-season to return to a comedy-based Thursday night, a struggling NBC is reversing course. The network will debut a … Read the whole story