MediaDailyNews
Wednesday, June 7, 2006
  • Upfront Goes Negative, Network CPMs Take A Hit

    Program prices for many broadcast networks will be lower than year-ago upfront deals--an event that hasn't happened in a number of years. In a … Read the whole story

  • B-to-B Ad Effort Offers Food For Thought, Targets Pocketbook By Way Of Breadbasket

    At a time when demand for business-to-business media appears to be inching up, the business media industry is kicking off a big advertising push … Read the whole story

  • OMD, MTV Strike Multi-Platform Year-Long Deal

    While media agency executives have been chugging through the broadcast part of the upfront process with limited activity, MTV Networks has struck big pay … Read the whole story

  • Duane Reade Sets In-Store Network

    Duane Reade, the largest drug store chain in the New York metropolitan area, Tuesday unveiled plans for a new in-store TV network. The channel, … Read the whole story

  • Viewers Whack Sixth Season Of 'Sopranos'

    Both fans and the media felt the sixth season of "The Sopranos" lacked some of the intensity and pulsating drama of previous go-rounds--and the … Read the whole story