TV's upfront market moved glacially again yesterday, but with some added twists, according to media agency executives. OMD has done an agency deal with … Read the whole story

There are few demographics with greater promise to marketers than 18- to-34-year-old Latinos. The Hispanic population is the fastest-growing segment in the United States, … Read the whole story

A mere three months after he bolted the food marketing giant to launch his own media engagement practice, former Masterfoods media exec Rob DeSena … Read the whole story

In what could prove to be the most closely watched vote on Madison Avenue since the Florida electoral vote count during the 2000 U.S. … Read the whole story

Omnicom Group Thursday announced a strategic partnership with China's influential CITIC Guoan Group to jointly market their advertising and marketing services in China. The … Read the whole story

In what may well be the most ambitious magazine brand extension to date, the best-selling "lad mag" owned by Dennis Publishing announced Monday that … Read the whole story