In a move that will take the debate surrounding the value of time-shifted TV ratings to a new level, Nielsen today will unveil details … Read the whole story
The need for new audience metrics and a palpable dissatisfaction with existing methods dominated the first day of and important gathering of top advertising … Read the whole story
Fox is close to wrapping up its upfront business--and appears likely to boost volume by as much as 13 percent over last year, according … Read the whole story
In a move possibly aimed at removing any shadow he might have cast over new anchor Katie Couric, CBS News has severed ties with … Read the whole story