In an important vote of confidence from Madison Avenue, Publicis Groupe Media has signed on to Nielsen Outdoor's new GPS-based out-of-home measurement service in … Read the whole story

Can you name a feature that plain old telephone service (POTS) has that voice over Internet protocol (VoIP) telephone service does not? It's pretty … Read the whole story

While many on Madison Avenue are hailing Nielsen's plan to provide TV commercial ratings beginning this fall as something of a Holy Grail, at … Read the whole story