I went into a pitch the other day, and the CEO of the company was wearing his grouch mask. In fact, after the second … Read the whole story
Tribune Broadcasting's stations, the core group of the new CW network, has been having a rough time in the first months of 2006 reporting … Read the whole story
At a time when Nielsen seems especially keen on developing new clients and additional revenue streams, there's one piece of new business the TV … Read the whole story
The August issue of laddie mag FHM is considered hot enough by the landlord of Grand Central Station to warrant brown paper wrappers at … Read the whole story
Nissan has signed on as the title sponsor of NBC's ambitious online-only series "StarTomorrow," which features a battle of bands looking to win a … Read the whole story
As advertisers press for environments that allow them to emerge from the clutter, the Discovery Channel is limiting the number of sponsors for its … Read the whole story