MediaDailyNews
Friday, July 14, 2006
  • Welcome to 'ROI Positive Advertising'

    I went into a pitch the other day, and the CEO of the company was wearing his grouch mask. In fact, after the second … Read the whole story

  • Tribune Sees Weak Ad Market, Earnings Plummet In Q2

    Tribune Broadcasting's stations, the core group of the new CW network, has been having a rough time in the first months of 2006 reporting … Read the whole story

  • ReacTV Finally Gets A Reaction From Nielsen

    At a time when Nielsen seems especially keen on developing new clients and additional revenue streams, there's one piece of new business the TV … Read the whole story

  • Mag Bag: FHM Covers Up

    The August issue of laddie mag FHM is considered hot enough by the landlord of Grand Central Station to warrant brown paper wrappers at … Read the whole story

  • Nissan Backs NBC Online Series "StarTomorrow"

    Nissan has signed on as the title sponsor of NBC's ambitious online-only series "StarTomorrow," which features a battle of bands looking to win a … Read the whole story

  • Discovery Limits Sponsors on Koppel's New Series

    As advertisers press for environments that allow them to emerge from the clutter, the Discovery Channel is limiting the number of sponsors for its … Read the whole story