NBC used its "Sunday Night Football" package, debuting this fall, to ward off a revenue collapse in the upfront. While the regular-season debut is … Read the whole story

In a move that is sure to cause abuzz among commercial broadcasters and their advertisers, a new radio audience measurement firm Monday released data … Read the whole story

Some of American Media Inc.'s future success is pinned on its TV projects, not its core print assets. American Media--publisher of National Enquirer, Star, … Read the whole story

Speedo is doing all it can to change public perception. So if you think it's solely a brand for swimmers, think again. It still … Read the whole story

In the midst of a lackluster cable upfront, Rainbow Media's WE tv, the women's entertainment network, announced a number of major sponsors, new and … Read the whole story

1 - Sony Vaio 2 - Alka -Seltzer 3 - Nikon 4 - Speedo 5 - AOLClick here to view these placements. Data and … Read the whole story

Local TV ad service Spot Runner and JWT, a major global ad agency, joined forces Monday to marry the local relevance of the first … Read the whole story