MediaDailyNews
Friday, August 11, 2006
  • Madison Avenue Weighs In On Commercial Ratings, Insists VCR Data Be Removed

    Madison Avenue has officially weighed in on the debate surrounding Nielsen's new TV commercial ratings, adding a new, potentially combustible discussion point: the exclusion … Read the whole story

  • Online Trading Systems: Keep An Open Mind

    We're all familiar with the scene from "The Wizard of Oz" where the wizard commands Dorothy and company to "pay no attention to the … Read the whole story

  • The Kids' Upfront Won't Grow Up

    Sucked into the vortex of the slow-moving, weakly priced adult programming upfront, kids' TV programmers are finding similar TV advertising upfront troubles--few price increases, … Read the whole story

  • ESPN Takes Over ABC Sports, Drop Kicks ABC Brand

    A major branding campaign, "ESPN on ABC," will extend ESPN, the large cable sports network, as the umbrella TV sports programming brand on the … Read the whole story

  • NY Post Gives CW Free Publicity, Scary One Too

    On Thursday, News Corp.-owned New York Post zinged the CW network. Not for anything it programmed, but for the location of one of its … Read the whole story

  • Star Wars: Broadcast, Cable Battle Goes Into Orbit, Fought Over Satellites

    Industry reps for local broadcast and cable TV continued their long-running war of words on Thursday--this time with a bonus appearance by satellite TV, … Read the whole story

  • Mag Bag: New Yorkers Shielded from FHM, Again

    New Yorkers Shielded from FHM, Again The powers that be at Grand Central Station have decided to shield New York's naïve commuters from the … Read the whole story