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by Joe Mandese
Madison Avenue has officially weighed in on the debate surrounding Nielsen's new TV commercial ratings, adding a new, potentially combustible discussion point: the exclusion … Read the whole story
COMMENTARY
by Marc Bodner
We're all familiar with the scene from "The Wizard of Oz" where the wizard commands Dorothy and company to "pay no attention to the … Read the whole story
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by Wayne Friedman, David Goetzl
Sucked into the vortex of the slow-moving, weakly priced adult programming upfront, kids' TV programmers are finding similar TV advertising upfront troubles--few price increases, … Read the whole story
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by Wayne Friedman
A major branding campaign, "ESPN on ABC," will extend ESPN, the large cable sports network, as the umbrella TV sports programming brand on the … Read the whole story
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by Erik Sass
On Thursday, News Corp.-owned New York Post zinged the CW network. Not for anything it programmed, but for the location of one of its … Read the whole story
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by Erik Sass
Industry reps for local broadcast and cable TV continued their long-running war of words on Thursday--this time with a bonus appearance by satellite TV, … Read the whole story
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by Erik Sass
New Yorkers Shielded from FHM, Again The powers that be at Grand Central Station have decided to shield New York's naïve commuters from the … Read the whole story