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by Joe Mandese
Aegis Group, the media agency and research holding company that is the perennial subject of takeover rumors, Tuesday morning reported strong first half 2006 … Read the whole story
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by Joe Mandese
Chicago-based media shop Starcom has always prided itself on the vision thing. Now with the help of supermodel Heidi Klum, it's going to try … Read the whole story
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by Wayne Friedman
It's decision time for advertisers--how to deal with the fifth anniversary of 9/11. Broadcasting and cable networks are offering a variety of serious 9/ll … Read the whole story
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by Joe Mandese
Charlie Collier, the highly regarded former head of advertising sales at Court TV, has been named general manager of Rainbow Network's AMC, making him … Read the whole story
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by Wayne Friedman
In a sudden turn of events last week, Metro-Goldwyn-Mayer Studios abruptly shifted its $100 million media buying account from Palisades Media Group to RPA--the … Read the whole story
COMMENTARY
by David Goetzl
Nielsen's ad measurement arm came out with its list of the shows with the most product placement, or "brand occurrences," in the first half … Read the whole story
COMMENTARY
by Kenny , Karin Searle
1 - JC Penney 2 - Genworth Financial 3 - Verizon 4 - Ford Taurus 5 - Progressive DirectClick here to view these placements. … Read the whole story
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by David Goetzl
NBC may have a much-needed new drama hit if the first episode proves to be a harbinger, according to an influential Madison Avenue researcher. … Read the whole story
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by Tom Siebert
Another round of layoffs hit the Village Voice last week. Turnover at the New York alternative weekly claimed eight more employees, part of a … Read the whole story
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by David Goetzl
Sony Pictures has again turned to FX's "Nip/Tuck" to showcase its fall marketing efforts. The studio is the sole sponsor of tonight's season four … Read the whole story