-
by Erik Sass
PHOENIX, ARIZONA -- Senior execs from two of the nation's leading search engines declared their companies had no intention of competing with magazines on … Read the whole story
-
by Joe Mandese
Aegis Group, the London-based parent of Carat, Isobar and other media networks, has spent much of the past year fending off the overtures of … Read the whole story
-
by Erik Sass
PHOENIX, ARIZONA -- Integrating various media to reach the consumer with a perfect surround-sound message is the holy grail of advertising. Which means it … Read the whole story
COMMENTARY
by David Goetzl
Media agencies now argue that their handiwork is just as innovative as their creative counterparts. They suggest some marketing efforts should begin with the … Read the whole story
-
by David Goetzl
AT&T's foray into television service is moving slowly by design. The telecom giant said Monday its telco TV offering, AT&T U-verse, is in only … Read the whole story
-
by Wayne Friedman
ABC must have some great mind readers analyzing its prime-time programming. A few days after giving "Brothers & Sisters" a full season order, the … Read the whole story
COMMENTARY
by Kenny , Karin Searle
1 - Pop-Tarts 2 - Johnsonville Sausage 3 - Almond Joy 4 - GE Trivection Oven 5 - Mercedes-BenzClick here to view these placements. … Read the whole story
-
by Tom Siebert
Premium cable channel Showtime will be the first TV network to make an entire series available On Demand simultaneous with the program's premiere. On … Read the whole story
-
by Tom Siebert
The British don't know Jack, but they will soon. Jack-FM, the popular radio format that avoids DJs for an expanded playlist that sounds like … Read the whole story