The most interesting presentation at today's special Advertising Research Foundation forum on Nielsen's new commercial ratings won't be made by Nielsen, broadcast, cable or … Read the whole story

Aegis Group today announced it will hold an "extraordinary general meeting" of its shareholders on Nov. 22 to consider the request of its largest … Read the whole story

On the eve of yet another industry summit to discuss Nielsen's plans for reporting TV commercial ratings, the cable industry announced it is opting … Read the whole story

The FCC has asked for comments on media regulations--but Walt Disney Co. isn't interested in playing ball. IThe company has 10 TV stations, but … Read the whole story

On New Year's Day 2006, one of the largest advertising campaigns in the history of television broke nationwide. The "Your World, Delivered" campaign for … Read the whole story

The time is rapidly approaching when the following is no longer news: Network opts for online premiere. Fox brought that day a bit closer … Read the whole story

Steve Koonin, the former Coca-Cola marketer who switched to the creative side as head of TNT and TBS, will add oversight of Turner Classic … Read the whole story

Flexibility pays off. NBC's flexible scheduling option for Sunday night NFL broadcasts allows it to snag a game from Fox featuring teams from two … Read the whole story

Public relations agency Porter Novelli has struck a strategic alliance with L.A.-based entertainment and lifestyle experiential marketer The Rose Group to form Porter Novelli … Read the whole story

Coupled with another steady performance from "Deal or No Deal," NBC eked out a Tuesday night overall victory: a 4.6 rating/12 share over CBS' … Read the whole story

PHOENIX -- The New Yorker took top honors in two categories of the American Society of Magazine Editors' first best cover contest, with the … Read the whole story