AT&T;, the telecommunications company once synonymous with a subscription revenue model, plans to adopt advertising as the cornerstone of an aggressive push into new … Read the whole story

Media buyers take note: Once is not enough. Just ask DVR owners. Season rankings for the most-watched shows with DVRs give rise to several … Read the whole story

Politics is lucrative--at least for mass media. TV and radio stations' benefited from a record amount of political spots in 2006--nearly $2 billion in … Read the whole story

Marketers can't resist network TV. Consider Converse's recent product placement of its ancient-but-still-hip Chuck Taylors on NBC's "Deal or No Deal." It's a reminder … Read the whole story

Three Baltimore media professionals from different disciplines are melding their expertise to launch a new online news site this spring with a twist: It … Read the whole story

Anyone who's interested in advertising in China should pay attention. The parliament is about to enact a new law leveling the playing field for … Read the whole story

1 - Rogaine 2 - Listerine 3 - Garnier Fructis 4 - Cool Whip 5 - ConverseClick here to view these placements. Data and … Read the whole story

For the fourth time in the four years since MEDIA magazine has bestowed the honor, Publicis' Starcom has been named "Media Agency of the … Read the whole story