Madison Avenue has long desired TV commercial ratings data. It's now about to have its wish fulfilled - six-fold. Nielsen tomorrow is expected to … Read the whole story

The Web is fast becoming the major medium, already passing outdoor and well on the on way to surpassing radio and magazines in advertising … Read the whole story

Why is KSFO, the controversial ABC Radio affiliate in San Francisco, losing advertisers? Apparently, media planners are part of the problem. At least that's … Read the whole story

When it comes to rebranding itself, AT&T can't stop. A year after the company spent a fortune--including a presence on the Super Bowl and … Read the whole story

The long and winding Wal-Mart advertising review came to its second conclusion Friday, with The Martin Agency getting tapped for creative and MediaVest the … Read the whole story

2006 was a blockbuster year for private equity, with big implications for media companies, which saw a flurry of acquisitions by venture capitalists and … Read the whole story

2006 was a rough year for four of the top five magazine publishers--as measured by total ad pages. With the exception of Conde Nast, … Read the whole story

PASADENA, CA -- While big-time dramas have made their mark at ABC, Stephen McPherson, president of ABC Entertainment, said to expect changes concerning the … Read the whole story

Another airline has signed on for live, in-flight TV. Virgin America, the yet-to-launch domestic sister carrier to globe-trotting Virgin Atlantic, will be the latest … Read the whole story

NBC Universal wants to instill some fear in the competition--at least Comcast--with a new network focusing on the horror genre, called Chiller. NBCU has … Read the whole story

NBC is revisiting an old friend: a high-rated Thursday night lineup. With the absence of a new "Survivor" episode, NBC's "My Name is Earl" … Read the whole story