In an example of the risks associated with viral advertising in public spaces, an outdoor campaign by Turner Broadcasting to promote the Cartoon Network's … Read the whole story
Ernst & Young, the big financial auditing firm that has quietly been expanding its role in evaluating the media buys agencies make for their … Read the whole story
The Gray Lady just got grayer. The New York Times Co.'s troubled New England division, led by The Boston Globe, contributed to an overall … Read the whole story
Time Warner fourth-quarter 2006 profits climbed a healthy 34%, due in part to its cable systems and cable networks. Not a bad return considering … Read the whole story
The country's largest satellite radio company scored a small coup Wednesday with the announcement that it's extending its partnership with Toyota another seven years, … Read the whole story
The industry trade group representing local broadcasters has tapped Paul Karpowicz, president of Meredith Broadcasting, as chairman. His appointment coincides with a tough future … Read the whole story
Dish Network has a deal to carry fledgling Current TV. The agreement gives the 17-month-old network, which is chaired by Al Gore, 38 million … Read the whole story
The CW is preparing a fourth season of books-and-looks reality show "Beauty and the Geek." It's peformed well this season, a placeholder for "Next … Read the whole story