With the departure of dMarc founders Chad and Ryan Steelberg last week, industry observers are buzzing about Google's ongoing attempt to penetrate the radio … Read the whole story

Of the many intellectual properties that have attracted Spark Capital and a group of potential strategic partners to fledgling ratings firm erinMedia one is … Read the whole story

KSL Media, one of the biggest independent media services agencies not affiliated with a major holding company, is restructuring its management team with a … Read the whole story

As the triple-play cable option grows, salivating investors will soon get a chance to invest on the big board in Time Warner Cable without … Read the whole story

When the fast-food chain El Pollo Loco hooked up with Donald Trump's "Apprentice," it was far from crazy. It gained the chain great product … Read the whole story

Newspapers have moved quicker than broadcast TV stations in adapting to an online video advertising marketplace, according to a new report released Tuesday. The … Read the whole story

Consumer magazines targeting women with fashion, beauty and lifestyle advice turned in an uneven performance in the second half of 2006, compared to the … Read the whole story

NASCAR, the second-highest TV-rated sport next to the NFL, is back this weekend. And it's showing off an unusual marketing stunt that it hopes … Read the whole story

Local television stations and newspapers in the Northeast might have received a multimillion-dollar windfall late last year as Yum Brands' Taco Bell fought to … Read the whole story

CBS is breaking the rule that launching a traditional sitcom needs lots of patience. For the second week of its existence, CBS' "Rules of … Read the whole story