MediaDailyNews
Tuesday, February 20, 2007
  • Arbitron Begins Looking Beyond The PPM, Apollo Too

    Radio ratings giant Arbitron is poised to deploy its portable people meters as the official ratings currency for radio advertising buys in Houston, but … Read the whole story

  • Advertisers Set March Launch For eBay 'Marketplace,' Beta Reveals Details For Automated TV Buys

    The eBay-enabled online buying-and-selling market for TV time is on pace to launch in March, aiming to play a role in the second-quarter scatter … Read the whole story

  • Sirius And XM To Merge

    After months of speculation, satellite radio rivals Sirius and XM have agreed to a merger with the goals of offering greater variety to subscribers … Read the whole story

  • BMW Uses Mini Films Again, This Time For MINI

    If you recall that BMW's "The Hire" series was one of the first branded Web-movie ventures, you won't be surprised that younger sibling MINI … Read the whole story

  • Showtime, Dish Alliance Extends Cable Reach

    In a potential distribution boon for Showtime, an initiative with satellite operator Dish Network will allow its subscribers to order the pay-cable network at … Read the whole story

  • Report: Nets Lag In Broadband TV

    When it comes to Web and broadband services, TV nets need to wise up. An industry analysis from Broadband Directions gives the big TV … Read the whole story

  • You're Almost Fired: NBC Tries To Save 'Apprentice'

    NBC is shaking up its Sunday-night schedule in a move that could be a last-gasp attempt to prevent the network from having to fire … Read the whole story