After cable sales executives expressed frustration with the committee pushing the eBay Media Marketplace, one of the committee's members offered an olive branch Thursday. … Read the whole story

Initiative North America, on a role with a new management team and new business streak that includes both Bayer and Revlon, has tapped a … Read the whole story

Nickelodeon's senior ad sales executive Jim Perry is optimistic about the upfront, predicting strong first- and fourth-quarter business. But he says a 52-week-a-year buying … Read the whole story

Moviegoers are more amenable to watching ads in a theater before the film starts, than watching TV ads, according to Arbitron's 2007 Cinema Advertising … Read the whole story

The Clear Channel deal to take the company private appears--ironically--to be a victim of its own success. Shareholders are refusing to settle for short-term … Read the whole story

First she took the cooking world by storm. Then she thrived in the competitive landscape of daytime talk. Now, Rachael Ray has a new … Read the whole story

Crown Media saw strong ad revenues in 2006, although net revenue increased slightly. The company's main holding, Hallmark Channel, grabbed new deals with EchoStar … Read the whole story